What is a film club?

Amber&Key, a brand inspired by the cinema of the 90s and 00s, identifies as more than just apparel. It's a film club at heart, dedicated to a community of movie lovers. No special membership required here, just a passion for cinema. Crafted for fans of the VHS aesthetic, our clothing captures the enduring appeal of timeless classics. These pieces are meant not just for the screen but for everyday wear. In our collections, you'll discover garments that turn everyday apparel into something extraordinary.

The idea behind the brand was sparked by individuals with a shared passion, united by their love for collecting, hunting for vintage treasures, and watching classic movies in unique settings. VHS tapes, vinyl records, and retro cars - all these elements have sparked the creation of more than just a community.